greggorio

Greg is an accomplished Internet Marketing Professional with over ten years experience in the Internet Industry. He began his career in 1996 as a copywriter, graphic and web designer in the telecommunications industry. In 2000, Greg joined a leading Automotive Aftermarket Catalog company where he was responsible for designing, developing and marketing four (4) e-commerce websites. In 2003, as Web Director, he was responsible for growing the e-commerce businesses to over $20 million in annual online sales by implementing Search Engine Optimization, Paid Search Marketing, Multi-variant and conversion based testing, new business development and establishing multi-channel strategies. In 2006, Greg joined Commerce360 as the Director of Search Marketing where he provides high-end clients with Search Engine Optimization (SEO), Paid Search Marketing and various marketing. He was also responsible for writing many of the streamlined processes for Organic and Paid Search Teams that are currently in use. Greg has a Bachelor's Degree in Journalism and Advertising from Temple University's School of Communications & Theater as well as Webmaster Certificate from Penn State University. He is also a Google Adwords Certified Professional as well as an established author and contributor to many of the Top Search Industry blogs and news sites.

Website: http://www.semgeek.com

Member Since: December 31, 2007

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This story has mostly positive ratings. 3 votes / No sinks

How Poor Product Categorization Can Frustrate Shoppers and Search Engines Alike

Gadgets & Tech – There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.

Submitted and Voted for on April 08, 2008 01:52pm

This story has mostly positive ratings. 2 votes / No sinks

7 Reasons Why Mixx Is Better Than Digg

Gadgets & Tech – While social news site Mixx is currently only sending a small fraction of the traffic that a popular post on Digg can send, there are several reasons why Mixx is better in my opinion. Not only is the Mixx staff much more friendly to the search marketing community than Digg is, they outscore Digg in several functionality features.

Submitted and Voted for on March 18, 2008 04:17pm

This story has mostly positive ratings. 4 votes / No sinks

10 Promotional Uses for Plastic Cards

Careers & Jobs – Plastic cards allow you to promote your name and your message to the public. Here are 10 ways to promote your business by using plastic cards.

Voted for on March 17, 2008 04:55pm

This story has mostly positive ratings. 6 votes / No sinks

Political Online Conferences Do Not Embrace Traditional Search Marketing

Politics – Search marketing appears to be a scary thing when it comes to political campaign managers. There's still a strong sense for traditional "offline" marketing to get donations, volunteers, etc. Are they missing the boat by neglecting the power of search?

Voted for on March 12, 2008 02:37pm

This story has mostly positive ratings. 6 votes / No sinks

Theories in Duplicate Content Penalties

Do-It-Yourself – There are two kinds of duplicate content: content that is duplicated on multiple websites sites and content that is duplicated on multiple pages of a single site. I believe the search engines treat each differently and, of course, there may be different standards applied duplicate content within each of these two main differentiations, depending on

Submitted and Voted for on March 12, 2008 02:27pm

This story has mostly positive ratings. 4 votes / No sinks

Top Picks for Beginners Guides in SEO, SMO, and Blogging

Gadgets & Tech – A resource list of ebooks, guides, and posts designed to give newbies a crash course in SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging.

Voted for on March 04, 2008 01:31pm

This story has mostly positive ratings. 8 votes / No sinks

Link Building Secrets Revealed by Top Linking Experts

Gadgets & Tech – What happens when you ask some of the world's foremost link building experts to dish out one of their most guarded secrets to the world in a single collaborative effort? They respond!

Voted for on March 04, 2008 10:20am

This story has mostly positive ratings. 5 votes / No sinks

7 Gadgets That Are Sure To Enhance the Twitter Experience

Gadgets & Tech – Twitter has become an essential part of my daily life. There are a variety of useful purposes for this part chat, part IM, part micro-blogging application. However, even with all the things Twitter has become useful for, one has to be careful that it does not become a distraction. I have featured 7 gadgets (as well as a link to many more) that will

Submitted and Voted for on March 04, 2008 10:18am

This story has mostly positive ratings. 2 votes / No sinks

The Fundamental Information Necessary To Plan A Strategically Successfully SEO Campaign

Gadgets & Tech – It is nearly impossible to develop a successful marketing campaign without having a firm understanding the business itself and the goals that are to be achieved. This is true for both the SEO hired to "get results" or the business owner who is managing their own SEO campaign.

Submitted and Voted for on February 20, 2008 03:27pm

This story has mostly positive ratings. 6 votes / No sinks

An Incredibly Easy Way To Legally Use Flickr Photos

Gadgets & Tech – Flickr is a goldmine of images that you can use to spice up your web site or blog posts. But there are some things you should be aware of, so that you can keep it all legal. Now, I don't want this to just be some boring post about keeping it legal. No, I intend to showcase how you can not only use Flickr images safely, but easily.

Voted for on February 18, 2008 11:43am

This story has mostly positive ratings. 9 votes / No sinks

Democrat Hillary Clinton: 2008 Presidential Candidates & Online Marketing Strategies

Politics – The Hillary Clinton campaign can get away with a lot more optimization wise than the other candidates when it comes to the candidate's name. However, this campaign's online strategy still has some short comings throughout it just like the rest of the candidates that we've reviewed so far.

Voted for on February 15, 2008 03:45pm

This story has mostly positive ratings. 3 votes / No sinks

19-Hour Website Analysis in 20 Minutes or Less

Do-It-Yourself – A nice checklist for webmasters and site owners who want to perform their own website usability reviews, including links to explanatory articles for those who want more detailed information.

Voted for on January 30, 2008 05:13pm

This story has mostly positive ratings. 6 votes / No sinks

The Blogosphere: Power of the People

Money – The story of how one blog post managed to ignite a firestorm in the blogging community, which eventually caused two major corporations to change the way they do business.

Voted for on January 30, 2008 05:06pm

This story has mostly positive ratings. 8 votes / No sinks

How To Tell A Prospective PPC Client their Paid Search SUCKS!

Gadgets & Tech – During the scoping process and if you have the opportunity to communicate your findings directly to the potential client instead of writing it up and having a sales guy regurgitate it to get the sale, it's a good idea to avoid "nice guy or lady" approach and migrated to more of a "This is Business and to be honest with you....".

Voted for on January 30, 2008 01:08pm

This story has mostly positive ratings. 9 votes / No sinks

Why You Should Not Place All Your Eggs In One Basket

Do-It-Yourself – Too many small business owners rely on Google for traffic and income, with no backup plan. David discusses why this is a bad idea, and offers ideas for other sources of traffic and sales.

Voted for on January 25, 2008 11:11am