Pampers vs. Huggies - 40 Year Old Branding War Hits Search Marketing

greggorio — Sat, 12 Jul 2008 20:00:36 EDT

As I recently became a Dad for the first time, I am immersed in a world of Pampers, Huggies, Formulas, and Onesies. Furthermore, as I am also looking for something new to write about for SemGeek, I uncovered an interesting anomaly with regard to PPC...

Channel: Family Tags: pampers huggies search marketing diapers ppc

Google's Ad Preview Tool Is A Blessing In Disguise

greggorio — Fri, 11 Jul 2008 08:53:08 EDT

Meyers says that Google's Ad Preview Option is very effective tool for PPC marketers because it not only helps advertisers to see competitive saturation levels with Geo targeted campaigns that were once unable to see stats on, other than raw data but also many other benefits including preserving CTR% for clients to see their ads.

Channel: Gadgets & Tech Tags: google gooogle ppc search marketing

Propeller.com Stories submitted by greggorio

Pampers vs. Huggies - 40 Year Old Branding War Hits Search Marketing

Google's Ad Preview Tool Is A Blessing In Disguise