melissa-gaustad

Melissa Gaustad GET Interactive's Exciting New Advertising Paradigm Makes Music Videos & Movies Shoppable Winston-Salem N.C. (PRWEB) June 23, 2007 -- GET Interactive today announced a new process that promises to revolutionize advertising, allowing viewers of music videos, films and other video content to buy and interact with brand and products they see on screen by simply pointing and clicking. The company's patent-pending system converts any video content on the Internet, mobile device or IPTV into a shopping or promotional opportunity without disrupting the viewing experience. GET Interactive's opt-in marketing model arrives at a time when traditional advertising is losing its effectiveness, said Rick Harrison, the company's founder and chief executive officer. "GET Interactive re-defines the rules of engagement with the consumer," Harrison said. "This is an opportunity for the presenter of a brand to drill down and create a relationship with a consumer." GET Interactive works with advertisers and content producers to identify products that appear in the video content. Without disrupting their viewing experience, consumers can click the "GET Shop Spot" and browse through still images of the content in a new browser window. Consumers simply point and click on selected items to launch an ad panel with a link to a point of purchase or promotion. The mobile shopping service will allow consumers to bill purchases directly to their handheld account or download a GPS location-based coupon for the nearest store carrying the desired product. Melissa Gaustad

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