mvellandi
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Let's Meet Our Good Pal:
mvellandi
Hi,
I'm a blogger that likes marketing, innovation, eastern spirituality, pastry, biking, foreign cultures, leafy lettuce, and chili powder.
People say that I'm sometimes loud, idealistic, and objective - But I think I'm a good listener too. Hey, listening is half of all conversing right (at least it should be).
- my website
- http://www.melodiesinmarketing.com
RSSPropped Articles (48)
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World Of Good - A Fair Trade Marketplace by Ebay »
Posted by: mvellandi 12 months ago in Business & Finance
Priya Haji and Robert Chatwani talk in this video presentation about their partnership with Ebay to create a marketplace for fair trade products.
(read more)Read (58) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Clorox: Leveraging Sustainability for Growth »
Posted by: mvellandi 1 year ago in Business & Finance
Bill Morrissey from Clorox explains in this 40min video how to leverage sustainability for growth, with case studies from Brita, Burt's Bees, and GreenWorks
(read more)Read (73) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Essential Lessons from Warren Buffett »
Posted by: mvellandi 1 year, 1 month ago in Business & Finance
A review of Buffett's investment principles mixed with a bit of history and modern day activities
(read more)Read (62) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Melodies in Marketing »
Posted by: mvellandi 1 year, 1 month ago in Science & Technology
15 green business stories from late September covering topics in green jobs, chemistry, retail, water efficiency, bioplastics, and regulation among others.
(read more)Read (111) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Getting SMaRT About Sustainable Products »
Posted by: mvellandi 1 year, 1 month ago in Science & Technology
Excellent presentation and Q&A on Life Cycle Assessment and sustainable products standards with Mike Italiano of the Institute for Market Transformation to Sustainability
(read more)Read (95) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Green News Roundup 9-26-08 »
Posted by: mvellandi 1 year, 1 month ago in Business & Finance
20 best green business stories from mid September covering topics in chemistry, product development, marketing, innovation, and regulation among others.
(read more)Read (101) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Sustainable Label Printing with Jeff Morrow »
Posted by: mvellandi 1 year, 1 month ago in Business & Finance
What is the nature of label printing and what sustainability concerns are there? In this video interview, Jeff addresses these and other topics including waste ...
(read more)Read (98) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Electronic Waste Dumping in Africa »
Posted by: mvellandi 1 year, 1 month ago in Science & Technology
This video by the Basel Action Network and the referenced article by National Geographic highlight the ecological atrocities imposed on Lagos and Ghana. Sobering and ...
(read more)Read (151) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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The 12 Principles of Green Chemistry »
Posted by: mvellandi 1 year, 1 month ago in Science & Technology
Green chemistry is the design of chemical products and processes that reduce or eliminate the use and generation of hazardous substances. These principles were first ...
(read more)Read (206) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Is Bisphenol-A Safe or Not? »
Posted by: mvellandi 1 year, 1 month ago in Health & Fitness
Review of the issues and concerns surrounding Bisphenol-A, an additive used to make a variety of plastics and used as a lining agent in many ...
(read more)Read (177) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Green Business News Roundup - 09/18/08 »
Posted by: mvellandi 1 year, 1 month ago in Business & Finance
The best green business stories from mid September covering topics in chemistry, product development, marketing, innovation, and regulation among others.
(read more)Read (156) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Frameworks for Social Responsibility - Jamie Welsh »
Posted by: mvellandi 1 year, 1 month ago in Business & Finance
Interview with Jamie Welsh, who explains how social responsibility is a multi-disciplinary field that spans philanthropy, employee engagement, and environmental/social stewardship. Effective frameworks are ...
(read more)Read (122) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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The Green Parody »
Posted by: mvellandi 1 year, 2 months ago in Humor
Humorous short animation by MTV Switch, draws some important points about 'green' and sustainability claims which are unsubstantive or irrelevant. Includes additional commentary and analysis
(read more)Read (187) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Life Cycle Analysis - The Holistic Model for Product Sustainability »
Posted by: mvellandi 1 year, 2 months ago in Science & Technology
An LCA (Life Cycle Assessment) is how one meaures a product's sustainability by examining its attributes in terms of social, environmental, and economic factors ...
(read more)Read (97) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
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Interview with Wal-Mart's Sustainability Director »
Posted by: mvellandi 1 year, 2 months ago in Business & Finance
Janelle Kearsley gives us an interesting look inside how Wal-Mart is building sustainability into its culture through educating buyers, and establishing networks with diverse 3rd ...
(read more)Read (168) | Share | Discuss (0) | Read Full Story at melodiesinmarketing.com
