Prime-Time TV Sweeps: As Demeaning Images of Women Rise, So Do Ratings »

Last week began sweeps month, when networks put on their season finales, bring in special guests and do everything they can do to get more viewers and higher ratings so they can charge more to advertisers. The focus is on prime time, those after-dinner hours from 8 until 11 when TV serves as the fire burning brightly in the national hearth. I

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