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Microsoft's $6 billion management challenge »

Posted by: jeremytoday 2 years, 7 months ago

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While everyone is viewing Microsoft Corp.'s acquisition of aQuantive Inc. as somehow getting the company back into battle against Google Inc., I see it as another act of desperation.

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jeremytoday

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Comments: 3

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ameliog
May 20, 2007, 11:50 a.m.
IMHO, Microsoft's level of innovation over the years is inversely proportional to their increases in market share. They need more competition, and we consumers need more choices.
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GilbertZ
May 20, 2007, 9:15 p.m.
Feels like Google is buying companies with a comprehensive strategy behind the purchases. To follow up with a copycat purchase but no plan, makes no sense...
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MikeReardon
May 20, 2007, 9:38 p.m.
From the article:

"From what I can tell, these kinds of people tend to be hard to identify, and if identified, do not thrive under the Microsoft umbrella. In addition, all the aQuantive acquisitions (Accipiter, Amnesia, e-Crusade, Franchise Gator, GoToast, iFrontier, NetConversions and SBI.Razorfish, among others) were done in the past few years, and it is hard to imagine them all being fully integrated."
Ron Hof on Business Week's Tech Beat blog list all of these aQuantive acquisitions as a positive. Though he finds it hard finding all the ends that got put into the deal. You have to ask who will end up leading who, will Microsoft be in charge of there direction or will all the advertising talent they picked up take Microsoft into whole new directions.