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Universal Moves Beyond Trailers »

Posted by: charbarred 2 years, 7 months ago
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Movie trailers are supposed to get audiences excited about a new release. At least the good ones do. But what happens when a two-minute trailer running in theaters or online -- or a 30-second spot on TV just isn't getting the right point across? Ask Universal.

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charbarred

I'm the editor and writer of The Plugg (www.thplugg.com) and also a member of the band Shrugged (www.myspace.com/shrugged).
I ...

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Comments: 1
  • Avg rating: (+0/-0 0)lenseview
    lenseview
    May 20, 2007, 12:17 p.m.

    this is actually somewhat controversial. a lot of studios are doing it simply because the "others" are doing it and they don't want to be perceived as falling behind the curve. it's similar to a lot of decisions they make -- they'd rather be wrong about something than be perceived as the 1 which didn't do what others did and failed.

    a lot of surveys show theater audiences are sick of all the stuff played in front of the film they went to see. there's some evidence that all the crap up front -- including commercials, of course -- is steering people away from theaters. that and the cost, as well as fact that there's so much other stuff to do (besides watching movies in theaters) that didn't exist 10-20 years ago. also, surveys show, people in general think the studio films are bad...derivative, boring, not worth the money.

    anyway...fwiw

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