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Google Buys Feedburner for $100 Million »

Posted by: Tolchock 2 years, 1 month ago

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Google has just acquired Feedburner for $100 million. This was previously a rumor but now has been confirmed by Michael Arrington from TechCrunch, who says that the deal mostly involves upfront cash payment by Google.

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Tolchock

Just your average Netscape and news junkie :)

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Comments: 11

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syafthegeek
May 24, 2007, 12:38 a.m.
Google has spread its wings. Really a good move to enter RSS advertising.
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igiral
May 24, 2007, 4:15 a.m.
But is there something interesting in the advertising media sector that Google is not going to buy in the next 12 months?. Don't you think it is caind of dangerous monopoly for advertisers?
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Macas
May 24, 2007, 6:11 a.m.
OMG it's gonna be Google world soon ...
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Tolchock
May 24, 2007, 7:33 a.m.
I think a lot of people (publishers especially) are quite happy with the move because Google has a big inventory of advertisers that would be willing to experiment with feed based advertising..
Lots of people have been speculating about Google's next buy and if I were them, I'll keep my eye on Technorati..
Avg rating: (+6/-1 5)
marshx
May 24, 2007, 2:36 p.m.
usually MS and yahoo respond everytime google buys somebody, i wonder who they'll buy this time.. it is a good time to b a small start-up right now.
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coreyspring
May 24, 2007, 3:52 p.m.
This just in: Google Acquires Moon, Renames it Google Moon Beta
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fourpreps
May 28, 2007, 5:22 p.m.
Could feedburner have held out for more? Sounds like Google got them awfully cheap.
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ddaS77
May 29, 2007, 4:57 a.m.
This way - do we realize - that most normal users' personal preferences & history will be with a single company's databases - which can be co-related and analyzed to extract large amount of our private information. It is true that most of this info is strewed around the web but the issue that now becomes is that - it is slowly coming under the roof of a single private company. I'm concerned what and how the after-affects might be - regarding our personal & private information - which very much reflects in our browsing experiences.
One thing is sure that it will make their services more integrated and personalized & localized to the users which is what's the most interesting factor in Google-ing right now.