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Why Detroit's Green Message Doesn't Hold Up »

Posted by: pagey 2 years, 5 months ago

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Nearly every car commercial I see these days has a green theme. Automakers all tout their environmentally friendly message in TV ads proudly quoting fuel economy numbers for cars and trucks in their fleet. Some of that hype is certainly true. But some is just fantasy.

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Comments: 5

Avg rating: (+0/-12 -12)
Harbeas
June 10, 2007, 10:37 a.m.
All these people that continually slap the American auto industry for their failure to produce vehicles that get 50 mph , or are envirnmentally correct, are you willing to pay for it? Yeah, that's what I thought. In order to meet that goal we would need to make the vehicles smaller and lighter. Neither of these would be an acceptable solution to the millions of Americans who wouldn't give up their "tanks". Unless the buying public changes it's tune, the fuel efficient, green cars are nothing but a dream. Future technology could change all this, but again, would we be willing to pay for it?
Avg rating: (+1/-0 1)
quillyregnold
June 10, 2007, 1:43 p.m.
Well said Harbeas!
Most of the people who "slap" the american auto industy, usually do it from the non-american (Jap or equivalent) car they bought....... because it was cheaper!! Yet GM now has 30 cars that get 30 MPG or better. But...you still see Pick-ups, S.U.V.'s that dominate the highways. Only in America!!
Avg rating: (+3/-5 -2)
TonyByron
June 10, 2007, 3:28 p.m.
Trying to force the auto industry to build more fuel efficient cars is like trying to force restaurants to make more low calorie meals.
Laws may be passed but the buyers will ultimately determine the market.
If lawmakers force the American automakers to build vehicles that Americans do not buy they could destroy the industry.
Investors will not put their money into multi-billion industries that can be forced to lose money at the whim of the government.
Forcing an industry to provide products that will not be consumed is a sure way to kill those industries.
Avg rating: (+20/-5 15)
gsquare
June 10, 2007, 3:43 p.m.
I dont really see the green marketing. I see more power, speed and quality offered. Many commercials are makeing a point of 245 hp. "All those people", do not appear to be where the real market exists in America at this time. Toyota and Nissan are building the largest cars and trucks they ever built, and they are't miserly with the gas. Green marketing sells to a certain segment, but it is not the primary market. The crossover/SUV appears to be the next vehicle of choice. Certainly not a green car. America appears to want to get out of the boxy SUV gas hog and into a higher performance sporty gas hog.
Avg rating: (+21/-2 19)
Justice4All
June 10, 2007, 5:25 p.m.
Green Marketing works well with the mindless masses who hear what they want to hear and never ask any questions. We can expect to hear a lot more of this.