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Fewer Tradeshows but larger Spend on Tradeshows in 2007 »

Posted by: johnbeagle 1 year, 10 months ago
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Trade Show Organizers and Exhibitors want to end wasting money that could be better-spent on better venues and lower cost per attendee.

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johnbeagle

I started a Computer Rental company in 1987. Today we are the Tech Army Organization, a worldwide computer service sales and marketing organization with over ...

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Comments: 2
  • Avg rating: (+0/-0 0)JanineFoster
    JanineFoster
    Jan. 21, 2008, 3:27 p.m.

    As a Tech Travel Agent I have found this to be true. Many companies are now doing fewer shows, but bigger booths and wanting to make a bigger impact on attendees. They are renting larger displays and more of them - using them creatively to get the greatest impact.

    • Avg rating: (+0/-0 0)arwendt
      arwendt
      Jan. 21, 2008, 3:34 p.m.

      With the high cost of travel doing fewer but larger shows is a trend I could see continuing.

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