Learn How to Manage Pay per Click Campaigns Like a Pro - Scientific Search Engine Marketing »
Posted By jwork 1 year, 4 months ago in Business & FinanceEvery business, at every level, should be using paid search (" Pay per Click" ), whether it's to drive local traffic to your brick and mortar store or to build a nationwide brand. Paid search is more scalable, adaptable, economical, and trackable than any other form of advertising in existence.
Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.
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