Obama Infomercial: A Flop With Critics, Ratings »

Posted By JaimieM 1 year, 1 month ago in News

A review of the aftermath of the Obama half-hour commercial on Tuesday. It flopped:

When one program dominates its time slot by simulcasting on five different networks, the producers obviously intend on making it must-see TV.  Barack Obama’ s infomercial fell far short. 

Despite its multiple platforms, it could only garner 21.7% of the households in the US.  The debates drew far more:

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  • 41%
    JaimieM1 year, 1 month ago

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    Two leading infomercial stars agree: Barack Obama’s half-hour self-promotion last night was a flop.

    “I don’t see enough smiling. Doom and gloom totally,” said Anthony Sullivan, one of the biggest names in infomercial history.

    “I feel depressed right now,” added Sullivan, an Englishman famous for his infomercials touting the Swivel Sweeper and Smart Chopper.

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  • 41%
    JaimieM1 year, 1 month ago

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    Khubani told the Post that infomercials should spend more time on the solution and less on the problem. In other words, don’t talk about belly flab for 25 minutes and then talk about the Tummy Stretcher for 5. The Obamamercial gave viewers tons of gloom and doom, with people talking about the tough economy (from their own houses and driving their own cars) to such an extent that the solution — Obama — hardly seems appropriate to the task involved.

    The ratings will be what depresses Team Obama, though.

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  • 42%
    GehlLady1 year, 1 month ago

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    FTA
    "Almost 80% of television viewers took a pass on Obama, even for 30 minutes. Those are not good numbers, especially for prime time."

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  • 44%
    nostalgia1 year, 1 month ago

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    The Obama campaign is making some serious missteps in the last push in this campaign

    It was arrogant to think voters would sit and listen to him rehash platitudes for 30 minutes

    The attacks on Joe the Plumber were very unwise

    Now the campaign has thrown reporters from 3 newspapers off of the campaign plane - NY POST, DALLAS MORNING NEWS and the WASHINGTON TIMES. All 3 had endorsed McCain. Makes you wonder what an Obama administration would do to political opponents and those critical of his administration

    Now the definition of the wealthy and those who will see tax increases has changed again!

    Oct 31, 2008

    Today, Obama Campaign Surrogate Gov. Bill Richardson (D-NM) Further Lowered The Ceiling For Tax Cuts Under An Obama Administration To $120,000:
    Gov. Bill Richardson: "What Obama wants to do is, he is basically looking at $120,000 and under, among those that are in the middle class, and there is a tax cut for those." (KOA-AM, Interview With Gov. Bill Richardson, 10/31/08)

    You can listen to the tape of the Richardson comment here:

    http://www.foxnews.com/video-search/m/21334799/250...

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  • 39%
    Klarissa1 year, 1 month ago

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    Interesting comment on the source site:

    Anyone consider the possibility that the informercial on all major channels was merely a way to slush money back to the networks who are needed to do heavy lifting for Obama through election day?

    I would not call it a flop.

    I call it payback

    Obama is the politician who took enough hard left positions early in his career to cement his position with the hard left. Then, he stayed in the background pretending to be all things to all people

    I imagine his prime time slots helped the sliding networks with the bottom line. His enormous campaign fund goes mainly to purchase media, or as entagor says, it goes to buy media.

    Clever, what?

    Since Obama has made a strategy of presnting a decaying America as part of his push for ‘change’, a decaying Aerica was his theme. If the public did not change their opinions, Obama did quite well. His real target was the networks

    His handlers know how to move money in, and out, a magical shell game before your very eyes, somewhat legal and authentically nasty

    I do not think Obama would give any hard solutions withing days of the election when the smallest facts are already killing him

    A wise person recently posted the possibility that the European tour, bigger than his American tour, which sucked up to Europeans at the expense of Americans, was merely a fund raiser for a campaign that had figured out pre paid VISAs and unautheticated charges could expand his fund raising boundaries beyond our borders

    Oh for the days fo the Clintons. We did not know what we had back then. The Clintons ran as Americans

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  • 30%
    Klarissa1 year, 1 month ago

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    looking at
    http://www.realclearpolitics.com/epolls/2008/presi...

    I don't see much effect for all of that money.

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  • 36%
    FairNBalanced1 year, 1 month ago

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    I did not watch it. Its over the top and I think that for likely voters, it was a turn off.

    What really makes me look dow on Obama is the ads he is running in Az. There is really no need for that. It's tacky and Obama is doing it to stick his finger in McCain's face.
    No class.

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  • 30%
    RedRiverJ1 year, 1 month ago

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    american's are suffering from O.O. (obama overload.)

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  • 75%
    NoWayMan1 year, 1 month ago

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    more fantasy from the right.

    a flop?

    - nearly 35 million viewers.

    - compared to nearly 20 million viewers who watched the phillies win the series just after the Obama ad.

    - 7 million more viewers than American Idol averages (america's #1 show)

    - hell, 3.5 million Americans watched the Obama ad IN SPANISH.

    so...
    he pummeled the world series, his ratings were higher on all three major networks that broadcast the ad than they were the week beofre in the same time slot, and his ratings were higher than the the #1 show in america.

    and you cons are going to try and tell us that it was a ratings flop?

    get real.

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  • 60%
    rumple4skin1 year, 1 month ago

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    Hot air from Hot Air.

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    • 67%
      StevieGee1 year, 1 month ago

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      Well at least all you guys watched it, because you seem to know all about it. I watched it, It was great.

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      • 67%
        Tangent0011 year, 1 month ago

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        Hold on a sec, if the media is 'in the bag' for Obama, how could ANY critics call the Obama infomercial a 'flop'?

        Can't have it both ways, folks.

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        • 45%
          rlc09101 year, 1 month ago

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          Have you Obama lovers been paying attention? First he said "anyone making less than 250,000- their taxes will not increase" then it was "anyone making less than 200,000 will not have a tax increase" last I heard he said "anyone making less than 150,000 will not have a tax increase". I've been working today (some of us do that, we can't watch TV or stay on the computer all day) so I don't know what amount it is as of today.
          Also, if you really listen to his speeches, you will notice one of his favorite phrases (and he uses it alot) is "what I meant to say is" And why is it nobody remembers him saying a long time before the Rev. Wright thing hit the fan, that when he misses his sermons, he gets the tape and listens to it then. He never misses a sermon.
          And you Obama supporters, there aren't as many of you as you think, I know some people are actually starting to wise up. The media is doing there best to make it sound like he really has a big lead, well don't bet on it. They do this all the time. They take all these polls, but funny thing- I don't know of anyone that has actually participated in one.
          I said at the beginning, that either way we're screwed though. If Obama wins, the taxpayers lose (by the way, who do you think pays corporate taxes? It's the little guy. You have to be really stupid not to realize that) If McCain wins, there will be riots that make the LA riot look like a small parade. That's just the kind of people that would vote for him (look at his associates) You are known by the company you keep.
          There's just too much that needs to be pointed out, but there's not enough time or space.

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        • 22%
          GLee1 year, 1 month ago

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          One of Obama's biggest problems is with his math. His numbers just don't add up but of course, he'll tell you anything.

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          • 14%
            sprytling1 year, 1 month ago

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            Okay, here's a little bit of logical thought. Obama wants to raise taxes on the rich...the top 5% of income earners in the United States. He wants to raise their taxes to do the following:

            Socialized medicine - medicare, medicaid raise

            Defense - War in Iraq

            He wants to send income tax refunds to people who never paid income tax, paid for by the top 5%

            Pay to fix the social security system that originally counted on the next generation to support the seniors

            Pay for an $850 Billion dollar bail out

            Pay the national deficit

            DOESN'T IT SEEM OBVIOUS TO YOU THAT EITHER THE TOP 5% IS GOING TO GO BANKRUPT OR THE MIDDLE CLASS IS GOING TO BE TAXED OUT OF EXISTENCE AS WELL?

            If they manage to pay for all of the things that Obama is going to raise taxes on them to fix, they will no longer have monies to pay their businesses operational expenses.

            COMMUNISTS WANT TO MAKE EVERYONE EQUAL. THERE IS NEVER ENOUGH MONEY TO MAKE EVERYONE RICH. SO, LOGICALLY, EVERYONE HAS TO BECOME POOR IN ORDER TO BECOME EQUAL. IN ORDER TO CONTROL THE PEOPLE WHO OBJECT, MORE OFTEN THAN NOT A COMMUNIST GOVERNMENT HAS TO SPY, KILL, TARGET CHILDREN TO TEACH THEM THEIR PHILOSOPHIES, AND TEACH THEM TO SPY AGAINST THEIR PARENTS.

            THIS NATION HAS UNDERGONE A TOTAL PHILOSOPHICAL CHANGE REGARDING FREEDOM OF WORSHIP AND FREEDOM OF SPEECH...WHERE DO YOU THINK THAT HAS COME FROM?

            COMMUNISTS WANT TO BE IN THE WHITE HOUSE AND IN THE SENATE AND IN THE HOUSE IN THE MAJORITY IN ORDER TO CHANGE OUR CONSTITUTION ALTOGETHER. SOME COUNTRIES WHO LOSE A WAR DON'T GO AWAY...THEY JUST GO ABOUT THEIR WARS IN A DIFFERENT WAY. IN OUR INNOCENCE, AMERICA HAS ALLOWED THEM IN.

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          • 80%
            purpleicon1 year, 1 month ago

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            The infomercial was honest, and Obama seems more genuine than McCain. Sure he is out to win, and wants to compete with a powerful Senator known in America, but he strikes it right with the woes of the middle class. McCain has not been able to do that.

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            • 83%
              purpleicon1 year, 1 month ago

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              Look at how much money is being sucked from the middle class now ( Hello, the $700.00 billion to bail out crooked lending institutions ). This nation is a far cry from Marxism, and socialism, but the economic woes are hurting the middle class the most. Some help with health care and unemployed breadwinners is needed desperately, and McCain won't help nearly as much. The crooked rich and lobbyists are fleecing us much worse under Republican rule. Exxon Mobil is breaking records in profits. We need change now.

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              • 75%
                OldBetty1 year, 1 month ago

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                1. If one is ready to believe that presidential candidates should be packaged like the newest diet fad or the best egg poacher, I guess the opinions by experts who sell these things would be relevant commentary on Obama's last television presentation.
                2. The number of people who watched would be relevant if you were using that as a vote count or if you really knew exactly who watched. For instance, if only committed Obama supporters watched, that means one thing. But I am a committed supporter and I did not watch because I already have made up my mind. If it was the undecided voters who were watching, the turn out was impressive and significant.
                3. It is relevant, though unmentioned by all except one poster, that Wednesday night was the final night of the World Series. In a lot of places around this country that trumps a political speech from anybody. In Philadelphia the ritual involves "preparing for the game as well as watching the game and afterwards "celebrating the game." There is no time focus on other trivia.

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