Why we won't be drowning our sorrows with wine - Times Online »
Posted By Deidre 11 months ago in StyleAfter the worst Christmas trading in years, with furious discounting that
included 40 per cent off at Wine Rack, £ 50 off at Berry Bros & Rudd, and
Tesco halving the price of a quintet of champagnes and a lot else besides,
it’ s time to take stock. The wine trade started to feel the credit squeeze
as early as last summer, with Tesco and Sainsbury’ s wine shoppers defecting
in droves to Asda and Morrisons, while the latter’ s customers switched
to deep-discounters Aldi and Lidl. Heading into winter, the recession forced
supermarkets to resurrect £ 3.99 and even £ 2.99 wines in a bid to boost
sales. And all, it seems, for naught: take-home wine sales dropped by 10 per
cent in the run-up to Christmas, and champagne sales were down as much as 30
per cent.
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