Nielsen Online: Google Leads In Traffic, But Visitors To AOL Sites Linger Longer »
Posted By TimALoftis 11 months ago in Science & TechnologyGoogle attracted the greatest number of unique visitors among the top 10 Web brands for the month of December, while AOL was best at keeping its users glued to its site, according to figures released Tuesday by Nielsen Online.
During December, 133.9 million unique visitors went to a Google site, while Microsoft followed with 125.8 million visitors. Yahoo was third with 117.8 million visitors, and AOL was a distant fourth at 86 million.
But while AOL held the No. 4 spot in visitors, it took top billing in getting those folks to linger at its sites, averaging 3.4 hours during the month. Yahoo followed closely with 3.1 hours, while Microsoft and Google trailed with 2.24 hours and 2 hours, respectively, according to the report.
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