Pricing: Psychological Mind Games That Stores Play | MyWifeQuitHerJob.com »
Posted By mywifequitherjob 10 months ago in Business & Finance
Pricing your products effectively isn't just about assigning a set of numbers to items that you sell. It's also about managing perceptions. A common misconception is that customers shop primarily based on logical thinking. Especially with the advent of the internet and instant price comparisons, you might think that most purchasing decisions are made based on numbers and hard data.
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I run MyWifeQuitHerJob.com which is a blog about entrepreneurship and building wealth on a single income.
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tadair91910 months ago
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stores have also found when they play music and increase the beats per minute, then buying increases during that song.
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also, any ever hear the expression, "don't shop when your hungry?" You end up buying more junk than what you would normally buy. Another added benefit for grocery stores who install bakeries near the enterance is that the scent of food makes people hungry. We are all pavlov's dog. -
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