Advance auto zone blog about fast cars and auto trader: Mazda Miata’s 20th Anniversary »
Posted By annacardinal 9 months, 3 weeks ago in Science & TechnologyAs Mazda Motor Corp. celebrates the 20th anniversary of the venerable MX-5 Miata sports car, the bottom has fallen out in the 2-seat roadster segment due to the ailing economy.
In 2008, the Middle Specialty car segment in which the Miata resides was off 27.2% vs. like-2007 to 191,213 units, while Mazda as a whole saw sales decline 10.9% to 263,949, Ward’s data shows. Miata sales for full-year 2008 were down 27.2% to 10,977 units, mirroring the segment decline.
A car such as the Miata is particularly vulnerable to economic downturns, as roadsters largely are bought as recreational vehicles and seldom used as daily drivers, Mazda North American Operations CEO and President Jim O’Sullivan says.
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