From Buying in to selling out: How corporate ads are saving indie rock »
Posted By mattreep 8 months, 3 weeks ago in Arts & EntertainmentYou may not know Chris Knox’s name, but you’re probably familiar with his work. He’s the man behind “It’s Love”, an insanely catchy tune from his 1999 album Beat that was the foundation for last year’s big Heineken ad campaign. You know, the one where all the peoples of the world bond over a new light beer? With that endlessly singable “I always needed this but I never knew how much I wanted it” chorus? Yeah, that’s the one. Skillful direction by indie filmmaking god Todd Haynes would be enough to make the spot stand out, but it’s Knox’s song that keeps popping into our heads at all hours.
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