RealAge Quiz Offers Data to Big Pharma »
Posted By Progressive 7 months, 2 weeks ago in Health & FitnessMore than 27 million people have gone online to take a quiz called RealAge, which promises to determine your "biological age" and then suggests recommendations on how to feel "younger." But most users are unaware that the site makes its money by selling test results to pharmaceutical companies, who then pitch their products to users, reports the New York Times . In essence, RealAge users are filling out detailed medical questionnaires and then handing them to drug companies for free.
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