Internet Users in Developing Countries Drag on Sites' Profits »
Posted By aStorygirl 7 months ago in NewsFacebook is booming in Turkey and Indonesia. YouTube’s audience has nearly doubled in India and Brazil.
That may seem like good news. But it is also a major reason these and other Web companies with big global audiences and renowned brands struggle to turn even a tiny profit.
Call it the International Paradox.
Web companies that rely on advertising are enjoying some of their most vibrant growth in developing countries. But those are also the same places where it can be the most expensive to operate, since Web companies often need more servers to make content available to parts of the world with limited bandwidth. And in those countries, online display advertising is least likely to translate into results.
Read Full Story at nytimes.com »
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aStorygirl
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altnrg7 months ago
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Its a complicated issue. From one hand the web publishers shows their advertisers figures of traffic and charge accordingly, on the other hand they cry "it costs us too much". Advertisers should know some characteristics of the traffic that they will expose their ads to.
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