John Tantillo's Winner and Loser of the Week: GM and Levi's »
Posted By sloaner 6 months, 3 weeks ago in Business & FinanceBrand expert named GM last week's brand winner, despite their recent Reinvention commercial, saying that their chance at success lies not with GM but with GM's individual brands. He also named Levi's last week's brand loser, for risking alienating some of their customers through their "White Knot" program.
Read Full Story at blog.marketingdoctor.tv »
74 Views Share Story 0 Comments Report
Add a Comment
Sign In With Your Propeller Account
Please keep your comments relevant to this story.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.