Using Marketing Research To Develop Successful ... »
Posted By Jennifer2009 6 months, 2 weeks ago in Business & FinanceMost organizations market more than one product. For example, Unilever, a giant consumer products manufacturer, may offer one of its shampoos in a variety of scents. From a marketing perspective, a company’ s product line is the group of products that are closely related. For instance, products may be similar in a broad sense because of product class. Proctor & Gamble has a food products line, a paper products line and a cleaning products line. Products within a line may perform a particular function such as laundry care. A product line could also be identified by price points and by distribution channel strategies. For example, the Kenmore brand of appliances is only available through Sears.
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