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the bottom line is not ideology but revenue. mainstream media are businesses. the "news" is just a vehicle to pull eyeballs to push product. the "news" they "sell" are what draws revenue. revenue is derived from the advertising that is trying to push the product onto those eyeballs. the more eyeballs the better the chance of more bucks.

take a look around, the exact same thing is happening right now on this webpage. (there's no big bucks here but then there's no big outlay. we do all the work and we do it for free).

but i digress.... advertisers don't want to lose eyeballs with the "wrong" kind of news. so advertisers hold editorial influence through the power of their advertising dollar. this is because advertisers target a market.

if their research and focus groups determines that their market is not open to particular points of view, even if that includes the truth, then they will put their advertising dollars somewhere else that does.

when the choice is "patriotism, nationalism, xenophobia" vs "truth, honesty, and justice," then truth, honesty and justice will always lose. such is the nature and level of our cultural indoctrination.

advertisers don't care about the truth when you're selling to the indoctrinated if there's no money in it. even less so if it will lose business. going against the "patriotic" grain will do that. going "patriotic" maintains and continues the indoctrination, not to mention turning a tidy profit. the system is self-perpetuating.

so they, like the mainstream media themselves, will renounce the truth and their own integrity for the sake of profits. if it means raising the flag and supporting the troops while a few million arabs are killed or have their lives completely f*cked up then so be it

basically, mainstream media doesn't want to p*ss anyone off for fear of losing advertisers, sponsors and their government greased rails. nothing brings out the buttkissing better than the big bucks

mainstream media is the ultimate in sychophancy. it goes whichever way the wind blows. it has no conscience and no integrity, it has only greed. and this is why it is worthless

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