The Marketing Audit: Your Path To A Successful Marketing Strategy »
Posted By Jennifer2009 6 months, 1 week ago in Business & FinancePlanning, execution and control activities are essential for effective and efficient marketing management. The Marketing Audit is a control procedure that is conducted to ensure that the golas contained in the Marketing Plan are being achieved. In order to carry out a Marketing Audit, actual performance measures must be developed. When deviations from the plan are discovered, the original Marketing Plan must be changed or additional attention must be given to the non-compliance areas.
Read Full Story at themarketinganalysts.com »
49 Views Share Story 0 Comments Report
Add a Comment
Sign In With Your Propeller Account
Please keep your comments relevant to this story.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.