Tantillo's Brand Winner... And Loser: Michael Jackson and Governor Sanford »
Posted By sloaner 5 months, 2 weeks ago in Arts & EntertainmentIn the wake of Michael Jackson's death, brand expert John Tantillo comments on how the strong emotional reactions to the artist's death are a testament to the incredible strength of his personal brand: "You know a brand is strong when people would rather that none of the scandal had ever happened to it."
In the second half of his post, Tantillo names another personal brand--Governor Sanford of South Carolina--last week's brand loser, explaining how political personal brands have very little room for error and how the governor's short jaunt to Argentina has likely cost him the chance at any future political career.
Read Full Story at blog.marketingdoctor.tv »
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