Behavioral Targeting »
Posted By twinkles740 5 months, 2 weeks ago in Business & FinanceBehavioral targeting is a strategy used by advertisers in order to determine who should see what. This is a basically a process that profiles a web user based on his browsing behavior. Behavioral targeting determines this by checking the sites that the web user is visiting and even the searches that he makes. For example, if your website browsing usually involves checking out sites about cars, you’ll see advertisements about cars.
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