Improving Your PPC Quality Score »
Posted By SeanRasmussen 4 months ago in Business & FinanceIf you are running a Google Adwords pay per click campaign, the PPC Quality Score is one factor that affects how much you pay, and where your ad is placed in the search results. It is much the same for other search engine campaigns such as Yahoo’s Search Marketing and MSN’s AdCenter.
According to Google, a quality score “is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network.
This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”
Your PPC Quality Score will be classified as poor, okay, or great and you can see these ratings listed through your Google Adwords account. At the bottom end, you will pay a minimal rate for keywords, at the top end you will pay more.
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