Open Rates for Marketing E-mail On the Rise, Says Epsilon - ClickZ »
Posted By StefD123 5 months, 2 weeks ago in Business & FinanceThe open rate for marketing e-mails increased for the third quarter in a row during Q1 of this year and also rose significantly over the year-ago rate, according to a new study by Epsilon.
The "Epsilon Q1 2009 Email Trends and Benchmarks" report found open rates hit 22.1 percent in the first quarter, up 11.2 percent from the rate of 19.9 percent the researchers found in Q1 2008. The study was compiled from 6 billion e-mails sent to more than 200 clients by Epsilon in January, February and March, and it combines data from both the company's proprietary platforms, DREAM and DREAMmail.
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