How Spongebob Became an $8 Billion Franchise »

Posted By Christian_FS 5 months, 3 weeks ago in Arts & Entertainment

SpongeBob SquarePants has grown into a nearly $8 billion-dollar-a-year property at retail for Nickelodeon, with more than 700 license partners worldwide.

On July 17, SpongeBob SquarePants will reach a milestone that few TV characters rarely get to celebrate: a 10th birthday. But beyond just TV longevity, SpongeBob SquarePants has grown into a nearly $8 billion-dollar-a-year property at retail for Nickelodeon, with more than 700 license partners worldwide, making it the most widely distributed franchise in MTV Networks history, hands -- or pants, as it were -- down.

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Christian_FS

My name is Christian, a Digital Communications Intern for Fanscape, a digital word of mouth marketing agency. I enjoy interacting with others and getting to ...

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