Bud Light vs. Coors Light: Who Brewed the Best Media Strategy? »

Posted By Christian_FS 5 months, 2 weeks ago in Arts & Entertainment

As summer peaks and temperatures begin to soar, the marketers of Bud Light and Coors Light duke it out for "share of cooler" with large-scale media campaigns.

Optimedia's Antony Young Compares Summer Media Plans

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Christian_FS

My name is Christian, a Digital Communications Intern for Fanscape, a digital word of mouth marketing agency. I enjoy interacting with others and getting to ...

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