Hutchins Crang Blog»2009»January »
Posted By Ted_Hutchins 5 months, 1 week ago in Business & FinanceSome of our start-up clients have asked us. Why do I need a marketing communications plan? "Can't I just-do-it?" Just-doing-it meaning, tackling the requirements as they come up. The short answer is, yes, you can just do it, but probably shouldn't. There are many problems that result from the just-do-it approach to marketing communications. They include lack of focus & direction, inconsistency in approach, loss of program momentum and pressures on the budget.
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