This story was previously titled "John Tantillo's Brand Winner... And Loser: P&G and The Selling of Health Care"
John Tantillo's Brand Winner... And Loser: P&G and The Selling of Health Care »
Posted By sloaner 3 months, 4 weeks ago in NewsBrand expert John Tantillo defends P&G, despite their recently released quarterly results. He points out that P&G has a long history of turning a bad situation into a win--such as when they pioneered the soap opera during the Depression.
Tantillo goes on to name The Selling of Health Care as the week's brand loser, saying that it is being force fed rather than marketed, and that the Obama Administration is not listening to its Target Market: the American People.
Read Full Story at blog.marketingdoctor.tv »
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