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Recession-Buster BrightHouse Has No Magic Formula | Sterling Performance | BNET »
Posted By rodrigo_prose 4 months, 1 week ago in NewsThe BNET UK team has just had a meeting with Leo McKee, CEO of BrightHouse, to pick his brains on how to create a recession-busting company.
BrightHouse is a rent-to-own electricals, white goods and furniture retailer, based in Scotland, the north of England and Wales, which targets the sort of low income shoppers other retailers would normally dismiss as a customer base. Its differentiation is that it provides credit to customers so that they can pay for goods in weekly instalments, if they want to.
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