The (Media) World's Gone Mad »

Posted By Christian_FS 4 months, 2 weeks ago in Arts & Entertainment

While Nielsen ratings reports are a whole lot quicker than in Don Draper's time, Madison Avenue still has to wait a day for data to officially gauge how "Mad Men" did in its season-three premiere. But preliminary data show that the show -- which has been more of a cultural than a commercial hit in its first two seasons -- increased its total viewers by a third and was up as much as 71% in the ad-centric 18-to-49 demographic. Whether that will be enough to win the overall ratings race remains to be seen. But if "Mad Men" isn't a viewing victor, it at least leads all TV in terms of talk value.

Read Full Story at adage.com »

48 Views Share Story 1 Comment Report

Submitted By:
Christian_FS

My name is Christian, a Digital Communications Intern for Fanscape, a digital word of mouth marketing agency. I enjoy interacting with others and getting to ...

Other Related Articles: All »

RSS Join the Discussion

+ Add Comment
Comments So Far: 1 (view all)
- Display
View All 1 Comments

Add a Comment

Sign In With Your Propeller Account

Forgot your password?

Please keep your comments relevant to this story.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.