Consider offering guarantees | in business blog for successful entrepreneurs »
Posted By bowraven 2 months, 2 weeks ago in Business & Finance
If you put yourself in the position of a customer for a moment – this will help you to recognise a good method of encouraging your own business customers to purchase from, especially for new customers for their first time!
You must have a favourite shop where you buy your clothes from in the high street or even on the Internet these days…and I would take a bet that one of your reasons for buying from this company, aside from the quality of the product etc. is for their returns policy.
This is their guarantee to you that if you are not totally satisfied with the item supplied, then you may return the item to the store. A good example of a company that does this kind of returns policy very well is Ikea, as they have a returns policy of 90-days, which is much higher than most and look at how successful this company is.
A guarantee works in the same way as this and can be as bold to say that…”if you are not totally satisfied with our product or service then you will not pay a single penny!” You might cringe at the thought of offering such a bold guarantee, but potential customers will certainly think long and hard about such a bold statement…they will think that you, as a company, must be so confident about your service or about your products to provide such a confident statement.
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